A recent article from the Wall Street Journal’s Venture Capital Dispatch has great advice on how to make an effective pitch to venture capitalists. But wait! Before you think it doesn’t apply to you, take a look. It’s full of valuable information that will help any business owner or manager examine, define and talk about their business.

The article includes a fantastic Entrepreneur Pitch Workbook from venture capital firm Canaan Partners. Spend a few minutes with it. I promise you’ll learn something from these instructions and the clean, clear way they’re presented.

Remember, being the best at what you do is only one component of success. Being able to communicate what you do, how you do it, and what makes you different is equally important.

If you need help preparing and presenting information, Big Ears Strategic Marketing is always happy to help.