Category: Ear on the Industry (page 2 of 3)

Listen in on what’s happening in the marketing world

All aboard.

Here’s why strategic marketing includes informing and involving every member of an organization.

Did you ever think you’d see…

Check out America’s Weirdest Businesses courtesy of Inc.com. I wonder if they wrote business plans.

Not to say, “I told you so,” but…

I love it when people I respect believe the same things I do. Guy Kawasaki explains the importance of feedback.

Advice from the Money People

A recent article from the Wall Street Journal’s Venture Capital Dispatch has great advice on how to make an effective pitch to venture capitalists. But wait! Before you think it doesn’t apply to you, take a look. It’s full of valuable information that will help any business owner or manager examine, define and talk about their business.

The article includes a fantastic Entrepreneur Pitch Workbook from venture capital firm Canaan Partners. Spend a few minutes with it. I promise you’ll learn something from these instructions and the clean, clear way they’re presented.

Remember, being the best at what you do is only one component of success. Being able to communicate what you do, how you do it, and what makes you different is equally important.

If you need help preparing and presenting information, Big Ears Strategic Marketing is always happy to help.

More Insight on Public Speaking

In a recent blog post public speaking pro Nick Morgan offers “The five top speaking tips from the ancient Greeks.” Give it a read. I think you’ll like it. Once you understand these tips about audience-centered speaking, you may find a whole new meaning for “It’s all Greek to me.”

“Advertising doesn’t work,” she said.

Susan Coward of Big Ears Strategic Marketing presents “$.02 in Two Minutes or Less” for March 2009.

This audio essay explains that some businesses might not be getting their money’s worth out of their advertising…but they could be!

Straight from the Source’s Mouth

A new friend just turned us on to the podcasts being offered by the U.S. Small Business Administration.

Recent topics include Marketing to the Federal Government,
Getting Your Small Business Ready for Tax Season, On-line Reporting of Employee Wages, Financing a Small Business and Check List for Starting a Business.

Podcasting is a great way to deliver information to a busy audience. Call Big Ears Strategic Marketing today to learn more!

The Man, Part II: A Tweet in Every Pot

Twitter, the social media application that allows users to make quick posts of up to 140 characters, has become a tool of choice for many government agencies and representatives. It’s an easy way to stay in touch with interested colleagues and constituents.

The BearingPoint has compiled and placed a list of government Twitter users on its blog. It’s a great list, and growing all the time due to user input.

Check out this link and add it to your bookmark list.

If you’re not familiar with Twitter and the word just makes you think of little old ladies sitting on a porch chirping about the whippersnappers walking by, feel free to give me a call or drop me a line. I’m happy to give you more info.

Is technology the cure?

Some M.D.s certainly think it holds promise. Jay Parkinson is a young doctor using modern technology to step back in time to a medical system that values communication over institutional wall-building.

This article in GOOD Magazine illustrates how lessons of years past, solid marketing, technology and good old fashioned ingenuity can be combined to create new and exciting business models.

Social Media and The Man

Yes, indeedy, the feds have placed both feet firmly in the new millennium. The Center for Disease Control is now using social media platforms to reach the masses.

The CDC’s social media site contains links to their blogs, podcasts, MySpace, Twitter, YouTube videos and RSS feeds. You can even download widgets to let you add updated peanut recall information to your website.

Scroll a little farther down their page and you can also send eCards about recalls and other health topics to people you love. Nothing says “I love you” like a card telling you to check your cupboards or buckle up!

What can I say other than,”You go, CDC!”

Oh, and P.S.

I checked my cupboards! www.fda.gov or 1-800-CDC-INFO

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