Month: April 2009

All aboard.

Here’s why strategic marketing includes informing and involving every member of an organization.

Did you ever think you’d see…

Check out America’s Weirdest Businesses courtesy of Inc.com. I wonder if they wrote business plans.

Not to say, “I told you so,” but…

I love it when people I respect believe the same things I do. Guy Kawasaki explains the importance of feedback.

Advice from the Money People

A recent article from the Wall Street Journal’s Venture Capital Dispatch has great advice on how to make an effective pitch to venture capitalists. But wait! Before you think it doesn’t apply to you, take a look. It’s full of valuable information that will help any business owner or manager examine, define and talk about their business.

The article includes a fantastic Entrepreneur Pitch Workbook from venture capital firm Canaan Partners. Spend a few minutes with it. I promise you’ll learn something from these instructions and the clean, clear way they’re presented.

Remember, being the best at what you do is only one component of success. Being able to communicate what you do, how you do it, and what makes you different is equally important.

If you need help preparing and presenting information, Big Ears Strategic Marketing is always happy to help.

More Insight on Public Speaking

In a recent blog post public speaking pro Nick Morgan offers “The five top speaking tips from the ancient Greeks.” Give it a read. I think you’ll like it. Once you understand these tips about audience-centered speaking, you may find a whole new meaning for “It’s all Greek to me.”